Category Archives: Branded Content

Why Brands Aren’t Leveraging Independent Producers for New Media Content

Posted on May 5, 2011 by admin

Branded entertainment provides companies with a great method to connect with consumers and build an online presence to promote their products.  Not talking product placement, but product integration directly into the story.  Many brands have begun exploring this space and … Continue reading →

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The Future of Web TV…Still To Be Decided

Posted on April 17, 2011 by admin

The recent announcements by Google/YouTube, Netflix and Yahoo! that they plan to develop original content for the web is both exciting and troublesome for independent content producers.  Will this new attention and investment provide new opportunities for independent producers or … Continue reading →

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